Talk back is a fictional budget phone service provider aiming to offer affordable solutions for modern day communication. I chose the mascot “bee” of the company, representing being small yet hardworking. Our customers would be middle class or lower, teenagers and young adult students. The company needs to attract budget customers without looking too cheap. The aim of the brand is to appear playful, friendly, simple. I aimed to achieve this through the use the colours, shapes and overall composition. Also making the most of the hardworking bee metaphor.
